2020 ANA In-House Agency Conference

According to the 2018 ANA study, “The Continued Rise of the In-House Agency,” there has been substantial growth in the number of marketers with in-house agencies. More than two-thirds of client-side marketers have an in-house agency and they’ve grown in scope, from “fast and cheap” to strategic and creative.

At the only ANA conference focused exclusively on in-house agencies, you will learn from chief marketing officers, chief creative officers, heads of in-house agencies (operational and creative), and marketing leaders who will provide practical ideas to enhance your in-house agency operations and creative strategy.

The conference will also focus on topics important to the overall in-house agency and marketing industry, including digital asset management, building a strong culture and fostering talent, the future of in-house agencies, starting a new in-house agency, and more.

Join the conversation at #ANAInHouse.

Host:

Jessica Cipolla-Tario
Senior Vice President, Advertising and Content
ROAR Communications; MGM Resorts International
ANA West Coast In-House Agency Committee Chair

  Receive the most discounted rate by purchasing a corporate package for multiple attendees!

ANA Client-Side Marketer and Platinum Tier members:

  • $2,199 for up to two members from the same company (attendees must be register after corporate package is purchased)

Marketing Solutions Provider Gold Tier members:

  • $2,499 for up to two members from the same company (attendees must register after corporate package is purchased)

Please note that no refunds of any kind are available for corporate packages and we cannot split payments between credit cards. Please click the orange "Buy Corporate Packages" button below to take advantage of this special rate. Platinum Tier members may purchase a maximum of 2 corporate packages. Marketing Solutions Provider Gold Tier members may purchase a maximum of 1 corporate package.

when

Start: Monday, May 18, 2020 at 2:00pm

End: Wednesday, May 20, 2020 at 12:00pm

WHERE

Omni La Costa Resort & Spa
2100 Costa Del Mar Rd
Carlsbad, CA 92009

The ANA has negotiated a special room rate of $289/night. In order to use the ANA rate, you must be registered to attend the conference. A reservation link will be provided under the "Important Information" section of your conference registration confirmation email. The cut-off date is Friday, April 26, 2020, after which prevailing rates apply.

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Registration Client-Side Tier $1,299 Platinum Tier $1,299 Gold Tier $1,399 Silver Tier $1,599 Individual $1,699 Nonmember $1,699

ANA Client-Side Marketer and Platinum Tier members may take advantage of special corporate pricing of $2,199 & Marketing Solutions Provider Gold Tier members may take advantage of special corporate pricing of $2,499 to purchase a corporate package for up to two members from the same company. Please note that no refunds of any kind are available for corporate packages, and we cannot split payments between credit cards. Please click the orange "Buy Corporate Packages" button below to take advantage of this special rate. Platinum Tier members may purchase a maximum of 2 corporate packages. Marketing Solutions Provider Gold Tier members may purchase a maximum of 1 corporate package. Please visit our website at http://www.ana.net/members/associatelist to see if your company is a Marketing Solutions Provider member and here at http://www.ana.net/members/list to see if your company is an ANA member.

For issues processing your registration or other frequently asked questions, please refer to this page.

Attendee lists are not provided ahead of the conference. You will receive a hard copy when you check in on-site, and it will also be made available on the ANA Events app once the conference has begun.



Agenda

BOEING: BUILDING A STRATEGIC VISION FOR YOUR IN-HOUSE AGENCY

How do you set a vision for your in-house team that is audacious, meaningful, and that everyone can get behind? Boeing’s Executive Creative Director and Head of Creative Services, Wayne Barringer, will discuss why such an in-house vision is critical to the culture and performance of your team. And he’ll show you the three easy steps to create one - and to make it a reality.

Wayne Barringer
Director, Creative Services
The Boeing Company
_______________________________________________________________________

THE IMPORTANCE OF OWNING IT
As Ally expands its portfolio of financial services, consumer data and the ability to quickly turn it into action becomes increasingly important. Learn how Ally is ensuring its market-leading position on agile production, control of data and implementation of dynamic creative assets to enable critical personalization at scale. Andrea Brimmer, Chief Marketing and Public Relations Officer, Ally, will discuss how the brand is evolving while staying deeply committed to its agency partners and their quest to make Ally a tip of tongue brand.

Andrea Brimmer
Chief Marketing and Public Relations Officer
Ally
_______________________________________________________________________

10 TIPS FOR IN-HOUSING
Sky Creative Agency – the in-house agency for the telecommunications company Sky U.K. – is the U.K.'s largest in-house creative shop. The agency has a staff of 375 (and growing!) and manages 360-degree campaigns across broadcast, out-of-home, digital, mobile, and more. The agency routinely delivers a vast amount of content quickly and on its busiest days can produce as many as 600 different creative assets. This session will share the benefit of Sky’s experience via its 10 tips for in-housing success.

Simon Buglione
Managing Director of Brand and Creative
Sky Creative Agency, Sky U.K. Ltd

_______________________________________________________________________

GORILLA GLUE: TACKLING BROADCAST COMMERCIALS IN-HOUSE
Learn how Gorilla Glue exploded their brand from print-advertising to best-in-class broadcast creative — without an agency of record. With more than 25 TV spots written in-house, and produced directly, Lauren Connley, vice president of global creative services, will share how she built The Gorilla Glue Company’s in-house model, including different approaches for generating and selecting ideas, and tips for brands working directly with production.

Lauren Connley
Vice President, Global Creative Services
The Gorilla Glue Company
______________________________________________________________________

CHEVRON: LAUNCHING A DIGITAL ASSET MANAGEMENT TOOL
In this session, we’ll take an in-depth look at Chevron’s digital asset management tool which they launched recently. The session will include how they built a business case for a digital asset management tool, staffing plan (and what they do), and lessons learned along the way.

Danielle Hettema
Digital Asset Management Specialist
Chevron Corporation
______________________________________________________________________

NAVIGATING THE INTERSECTION OF A NEW BRAND AND IN-HOUSE CAPABILITIES
When Best Buy set out to update a brand that had been literally untouched for decades, it triggered a larger conversation on how creative could best come to life at launch and beyond. Teams quickly discovered previous options that included valued agency partners and independent partners had a place in the portfolio – yet it was the essence of the new branding that cast eyes on quickly exploring what an in-house capability could really be. In this session, vice president of creative services Molly Kinsella will share the journey and intersections of a new brand, discuss the art of persuasion, explore why C-suite leadership support matters, and share what happens when these ideas match, and spark.

Molly Kinsella
Vice President, Creative Services
Best Buy Company, Inc.
______________________________________________________________________

IT’S NOT YOU, IT’S ME: WHEN IT’S TIME TO MAKE A CHANGE
Internal agencies have two primary clients: the employees and the brand; and these days, it can become increasingly challenging to determine which client to prioritize. At Mayo Clinic, a pivot is in process, as the Brand Strategy & Creative Studio division leans toward putting brand work front and center. So how do you tell your employee base that your priorities have changed — and your relationship will need to evolve? In this session, Director of Creative Operations Sara Kosiorek will share how Mayo Clinic is taking on this challenge by diving into the organization’s culture — and it’s climate. 

Sara Kosiorek
Director, Creative Operations
Mayo Clinic
___________________________________________________________________

FROM OUT-HOUSE TO IN-HOUSE: WHY THE TRANSITION DOESN’T STINK
The transition from big-time ad agency executive creative director to the brand side can be fraught with apprehension, at best, and endless second-guessing, at worst. After all, the move is often mistakenly associated with the winding down of a career. Like our industry, however, things evolve. And that’s good. We learn that creativity can’t be confined. Nor does it require patterned walls or purple furniture. Award-winning leader Todd Miller shares his journey from the outside in. He includes his experience on how embracing the full potential of the in-house model can not only successfully advance the quality of the work; but recruit an A-list team, build better client relationships, and straight-out improve creatives’ lives. (Notwithstanding the fact that his current workplace has purple furniture, the work came first.)

Todd Miller
Chief Creative Director
The Cooler @ Experian
_______________________________________________________________

PROVING THE VALUE OF CREATIVITY – WITH SCIENCE
One of the endless debates in marketing is focused on a simple question – do creative ideas work better? Creatives approach business with emotions, while many leaders focus on logic and financials. Some think that creative ideas are just window dressing, while others see it as a secret weapon. And while this debate has continued for decades, thanks to new studies in science, we now have an unbiased answer. This presentation uses hard science to prove why creative ideas are better for the bottom line and offers real-world examples of how business can balance logic and emotion to grow.

Adam Morgan
Executive Creative Director
Adobe Systems Inc.
______________________________________________________________________

THE INTERSECTION OF IN-HOUSE ANALYTICS, RESEARCH AND CONSUMER INSIGHTS 
In a world with massive amounts of data, customer insights can come from all sorts of places  traditional surveys, focus groups, web behavior, call centers… the list goes on. At John Hancock, deep customers insights are unlocked when you bring together qualitative research with quantitative analytics. In this session, John Hancock will share their approach to managing this process.

Chris Potts
Director, Marketing Analytics
John Hancock Financial Services

Karalyn Spadaro
Manager, Integrated Producer
John Hancock
_____________________________________________________________________

INSIDE TARGET CREATIVE
Chief Creative Officer Todd Waterbury shares how when it comes to the Target Creative team, it's less about location  "in-house" vs. "external"  and more about orchestration. Learn how Waterbury and his team work to identify the skills and talent so that the brand's voice can be fully heard.

Todd Waterbury
Chief Creative Officer
Target Corporation
______________________________________________________________________

SONY PICTURES: DEVELOPING AN IN-HOUSE DATA AND MEDIA STRATEGY

Sony Pictures Entertainment is taking an incremental approach to bringing its performance media buying in-house. The movie studio has taken pieces of its performance media buying — programmatic, social and search — in-house over an 18-month period. Hear how they strategically launched this new capability and where they plan to take it.

Bryan Wessel
Senior Vice President, Media and Data Strategy
Sony Pictures Entertainment
______________________________________________________________________

THE 4TH INDUSTRIAL REVOLUTION AND IN-HOUSE AGENCIES
The fourth industrial revolution has already begun, bringing breakthroughs in artificial intelligence, machine learning, quantum computing, and cyborg tech into the workplace. Will these innovations replace labor, enhance human endeavor, or create entirely new industries in their wake? In-house agencies must consider the opportunities — and threats  of this change today to be ready for tomorrow. Futurist, author, and AI entrepreneur Gabe Zichermann will lay out a unified view of how we can best position our organizations to take advantage of the unique opportunities that are being created.

Gabe Zichermann
Author and Consultant
______________________________________________________________________

CELEBRATE YOUR SUCCESSES (AND FAILURES)
We all know how important it is to celebrate our successes, no matter how small. But how often do we celebrate our failures? Or at least take time to debrief a failure and learn from it. In this panel discussion, comprised of in-house agency committee chairs, we’ll take a look back at their successes over the past year, what it took to be a success, and, if there were any failures, what they learned from them.

Moderator: Greg Wright
Senior Director
Association of National Advertisers

Maureen Boyle
Senior Director, Creative Services and Events
Trunk Club

Jessica Cipolla-Tario
Senior Vice President, Advertising and Content
MGM Resorts International

Charissa Messer
Senior Vice President, In-House Agency Executive
Bank of America

Jack Teuber
Creative Leader
PwC
______________________________________________________________________

And more to come!

TIME EVENT DETAILS LOCATION
Monday, May 18, 2020
2:00pm
- 7:00pm
Registration Opens

3:00pm
- 5:00pm
Conference Kickoff Sessions

5:00pm Conference Kickoff Sessions Conclude

6:00pm
- 7:00pm
Reception

7:00pm
- 9:00pm
Dinner  

Tuesday, May 19, 2020
7:00am
- 6:00pm
Registration Opens

7:30am
- 8:30am
Breakfast

8:30am
- 10:30am
General Sessions

10:30am
- 11:00am
Networking Coffee Break

11:00am
- 12:30pm
General Session Cont.

12:30pm
- 2:00pm
Luncheon

2:00pm
- 3:30pm
General Session Cont.

3:30pm
- 4:00pm
Networking Coffee Break

4:00pm
- 4:40pm
General Session Cont.

4:40pm General Session Concludes

6:00pm
- 7:00pm
Reception

Wednesday, May 20, 2020
7:00am
- 12:00pm
Registration Opens

7:30am
- 8:30am
Breakfast

8:30am
- 10:00am
General Sessions

10:00am
- 10:30am
Networking Coffee Break

10:30am
- 12:00pm
General Session Cont.

12:00pm Conference Concludes


Cancellation Policy and Notes

Individual conference registrations can be cancelled in writing only via email (registration@ana.net). Phone cancellations are not accepted. 

  • A full refund will be granted, if written request for cancellation is received by email 60 or more calendar days before the conference start date.
  • A 50% refund will be granted if written request for cancellation is received by email between 59-45 calendar days before the conference start date.
  • No refund will be granted if written request for cancellation is received by email 44 or less calendar days before the conference start date.
  • No refund will be granted for 'no shows.'
  • Corporate packages are not eligible for cancellation or refunds.
  • Unused registrations/applications have no monetary value and cannot be credited to future years or events.
  • ANA will not issue refunds or credits due to failure to redeem a discount promo code during the registration process.
  • A $125 processing fee will be assessed to change the name on a registration.
  • Hotel room cancellations and changes must be made directly with the hotel. 

Miscellaneous:
     1. The conference agenda is subject to change.
     2. A portion of your guest room rate will be used to offset conference costs.
     3. ANA accepts no responsibility for the loss of, or damage to, personal property.
     4. Registrations received after two weeks prior to the conference may not be included in the attendee list.