Influencer Marketing @ Nickelodeon

Influencer Marketing: Crack the Code

when

Start: Tuesday, June 11, 2019 at 8:15am

End: Tuesday, June 11, 2019 at 2:00pm

WHERE

Nickelodeon Studios
231 W Olive Ave
Burbank, CA 91502

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Registration $0 $100 $200 $350 N/A N/A

For issues processing your registration or to ask further questions about this event, please contact registration@ana.net


Agenda

Confirmed Sessions:

INFLUENCING THE MARKETING MIX
Learn how Moët & Chandon celebrated the launch of their limited edition #LoveUnconventional campaign on Valentine’s Day, leveraging influencers to deliver results across all channels including O&O, digital video, and earned.  The campaign, which ran from Valentine’s Day through Mother’s Day, centered around a collaboration with famed millennial poet Cleo Wade, who was featured in a digital content series along with other notable influencers, resulting in Snapchat’s first-ever two-user game experience. The content provided a strong PR hook that drove meaningful brand features during the key selling season and resulted in a 47% increase in press coverage, almost 17 million impressions across social and paid support, and 1.5 million video views.  Christine Ngo Isaac (Brand Director and Head of Consumer Engagement at Moët & Chandon) and Raveena Parmar (AVP, Digital at Nike Communications) will share about Moët’s influencer-centric and integrated approach to storytelling and influencer marketing, including the strategy and final results for the #LoveUnconventional campaign.

Christine Ngo Isaac
Moët & Chandon Brand Director, Head of Consumer Engagement
Moët Hennessy 

Raveena Parmar
Assistant Vice President, Digital
Nike Communications
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DRIVING MILLENNIAL ENGAGEMENT: HOW ACURA TURNED GIF STICKERS INTO 100M+ VIEWS
To break through to a target millennial audience that is famously resistant to traditional advertising, Acura created the first-ever Instagram Sticker Car Configurator in collaboration with influential GIPHY artists. The campaign was a success on all the metrics traditionally used for social content, and the branded content accumulated more than 100 million organic views on GIPHY, the platform of choice for animated stickers.  As a luxury brand, Acura has well-developed brand and style guidelines, but the success of this campaign came from breaking the rules.  This session will take you behind the scenes of “ILX Sticker Builder” and demonstrate how Acura and MullenLowe collaborated with unexpected influencers (GIPHY artists) to drive engagement among millennials. 

Jessica Fini  
Head of Social Marketing 
American Honda Motor Co.

Martin Pagh Ludvigsen
Vice President, Director of Creative Technology 
MullenLowe U.S.
______________________________________________________________________________________

DEVELOPING AWARD-WINNING, HIGH ROI INFLUENCER CAMPAIGNS 
The challenge to creating successful partnerships with Influencers is connecting the audience to the brand experience. During this presentation, Collins Key will provide a descriptive overview of how he and AT&T collaboratively created an award-winning campaign that not only reached the brand's target demographic but engaged them in a manner that drove positive ROI for the company. At the core, the campaign was an episodic teen love-story that blurred the lines between a scripted narrative and reality which turned into a highly connected, social media scavenger hunt throughout Los Angeles. This became the perfect combination to win the hearts and minds of AT&T’s target demographic, solidifying organic brand affinity. With AT&T, Collins was able to stay connected to new and existing fans in ways previous brands never thought possible, thus bridging the gap between the digital screen and his social media fan base and pulling his community straight into the heart of the action. The ROI of this campaign exceeded expectations: 31 million views, 111 million impressions and 2 million engagements and winner of AdWeek’s Arc Award (Best Use of Short-form Fiction Serial/Series), Streamy Award (Best Branded Video/Series), Shorty Award (Best Use of Platform - YouTube) and Cannes Lions (Media - Use of Branded Content Created for Digital or Social Media).

Collins Key
Award-winning creator - Over 3 billion views, 20 million+ followers, 120 million+ monthly views
The Collins Key Company

More to be announced!


Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.